Benefits Of Using Long Tail Keywords In SEO Strategy

Over the years staying at the top of search engine results have become an essential priority for any business.

There are different strategies which are used to do that and on the top is Search Engine Optimization (SEO). Using this method business can stay at the top of the result, and this will increase their business access and customer traffic.

The center to SEO strategy is the keyword usage, and these keywords are devised based on the common search queries. There are two different types of keywords: short-tail and long-tail. Short tail keywords are phrases with just 1 or 2 words. On the other hand, the long tail keywords comprise of 3-4 words and long phrases.

In the past few years, the changes in SEO strategy has led to enhanced importance of long-tail keyword. The long term captures the essence of the query in a better way, and it can actually transform the online business in a much better way.

Not sure how the long-tail keyword will be beneficial in SEO then read this post till the end to get the better insight.

Benefits of long tail keywords:

When you are using different ways in SEO to reach your goal then why not use the elements which will benefit you to achieve that faster. However, you just can’t reach out the objective just by elongating the phrase. You definitely need to have a better idea about SEO and its usage.

There are a number of benefits of using long tail keywords to ensure the better SEO and this article has discussed a few of them.

Less competition:

This is the first one that market has less competition for long-tail keywords. For example, compare the competition of following matches on Google:

  • Web Design– 301,000 searches per month
  • Best web design– 22,200 searches per month
  • Professional web design companies– 720 searches per month

Now you can see that longer the phrase the fewer sites match it. This makes it easy for you to rank and reach the target quickly. 

High conversion rates:

When you have users who are more specific in the search terms, then they are interested in buying the items more. Long-tail keywords are more specific search queries for the customers who are more likely to convert to a customer.

In other words, if you have long-tail keywords, then you will have a high return on investment as compared to short-tail keywords.

Better targeted:

When you have a targeted audience, then general keywords might not grab their attention. Because long-tail keywords are going to be more specific so they will cater to the need of the customers well and you will have the customers who actually are looking for the products and services you are offering.

In other words, you are getting the traffic which is your targeted population.

Finishing remarks:

Keywords are central to SEO strategies because they are going to drive the traffic and match the search queries with your products. Using long tail keywords will definitely be beneficial for driving traffic, and this article has described the top benefits.

Need a specialized strategy for your SEO campaign? Why not take on the professional advice from SEO experts in Dubai– they are the best in town.

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Top 4 Benefits Of SEO Services For Your Startup Business

For beginners and new business owners, SEO stands for Search Engine Optimization, and it involves improving your business web page in a way to make it rank among the first few pages, on a search engine.

When a consumer enters a keyword on a search engine like Google, the search engine tends to search for information that the search engine thinks the user might find suitable, however; this information being displayed is not an accident.

The parties behind the search results have used SEO strategies to make their content available whenever a consumer searches for keywords related to these results. According to a research 61% of marketers, explained that improving their SEO and growing organic presence was their top priority for growing business.

Continue reading Top 4 Benefits Of SEO Services For Your Startup Business

How Can SEO Multiply Your Business’ Impact?

The money you invest in printing your visiting cards or brochures is much more than you spend in your website design.

So, if you proofread those marketing tools before you send them to the printing press, isn’t it irrational to ignore your website which serves as your business’ digital calling card?

When you ignore SEO, you leave your fancy new website to the mercy of search engine to rank it on its own.

Continue reading How Can SEO Multiply Your Business’ Impact?

SEO And Corporate Identity, You Need A Perfect Blend

SEO and Corporate Identity:

A perfect blend of the two, i.e. search engine optimization (SEO) campaign and maintaining a strong corporate identity will make life easier for business owners to a great extent. Things are not going to be comfortable out there in highly poised and dynamic markets of UAE.

For some entrepreneurs, it may take ages just to make their mark and create a substantial impact while those who are proactive, backed with professional SEO services providers in Dubai and on top of all the latest trends may take just a few months in creating a strong persona.

The impact of elevated confidence from clients:

Client confidence may trigger the sales within no time; a business suffering to create that strong impact may fail to achieve the set targets. This is where things may start going in the blurry zones for one, and soon one as a business owner may find him/herself in the middle of nowhere. The only option available to them may be to see a safe exit just to opt out of the competition without causing further damages to their resources.

Winning the customer confidence can be made easier if one is blessed with an impactful corporate identity in Dubai, the customers will find it easy to rely on the products and services because they will be familiar with the level of competitiveness, perfection and quality that one has maintained throughout the years from the time of his/her business initiation.

Client retention and maintaining quality:

Retaining clients and keeping quality no doubt are core areas, however, to achieve them and stay on top of such areas for good, one as an entrepreneur would need to plan a marketing strategy that focuses on the potential clients, relevant niches and is entirely in line with the nature of business that one may have.

Brand uniqueness:

A unique logo, corporate stationery and careful selection of colours will enable one to come up with a corporate identity that is easy to remember. Copied approaches that are similar to other market players may make things extremely confusing for the returning customers and them as a result may give up their hunt.


To ensure that your blend can be classified as a perfect blend and to milk maximum results out of it, you will need a professional service provider who can cater to all your digital marketing and business identity needs in an elite and stunning passion. This backup from them will bring your products and services closer to the target audience by expanding your reach.

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