With the commencement of 2018, ecommerce ticks another year off its calendar, and with that it bids farewell to the ecommerce trends of last year. In the world of eCommerce website development, the trends change with each tick of the clock. Innovations get patented every minute of the day, and the evolution of web continues.
The constant onslaught of newer updates and trends hitting the market may seem confusing and anxiety provoking but the excitement is justified. The e-commerce sales surpassed a whopping 1.86 trillion US dollars worldwide in 2016, and are expected to cross 4.48 trillion US dollars by 2021!
The eCommerce website development in Dubai has reached massive heights regarding tech growth and innovations introduced into everyday life. User expectations have risen to the point where the even general population has their eyes set on tech giants to be aware of ways they can enhance their lives through.
The Future Ecommerce Trends for Website 2018
With consumer expectations at an all-time high, it is even more critical to design and create digital experiences that are seamless, intuitive, engaging, and inspiring.
Keeping that in mind, we have assembled a list of 6 ecommerce trends to watch out for in 2018:
Enhanced User Experience
As stated above, consumers are getting in-line with the endless possibilities technology has to offer to them. The amplified awareness has raised the bar of expectations, having them search for digital experiences that meet those.
The customers seek a bug-free, neat, and interactive web design that smoothly runs the shopping experience. They expect the website to project sales and offers based on their past preferences and to know their shopping patterns.
Make sure that you have a neat and precise web design, that your sales and refund policies are clearly stated, and that you are suggesting your customers the right products at the right time.
Nobody wants to sit near their door for days waiting for their ordered goods to arrive! Work on your shipment process and have it as efficiently in place as possible.
Remember that your customer expects their bought products to be shipped the moment they place order confirmation. With this in mind, 2018 is expected to witness a revolution of drone delivery services. First introduced by e-commerce giants Amazon, more companies like DHL and UPS are following suit.
With Siri, Alexa, and Google assistant prevailing everywhere these days, it is only a matter of time before they take over the e-commerce world as well.
The voice search and checkout feature is actually in testing phases in many e-commerce retailers, and 2018 might be the year when we can finally let our voices command our shopping experiences. The voice-feature is bound to make the user experience more friendly, hassle-free, and convenient.
The World of AI
Artificial Intelligence is rapidly catching momentum and attention of almost all industries. The phenomenon is just as enthralling as it is scary.
By the end of this year, the experts are predicting a demise of customer service departments, and an overpowering rise of chatbots. These AI-powered bots will be able to guide customers throughout their shopping experience, assisting wherever required. The bots will be better able to assess cart abandonment behavior and analyze solutions out of it.
AR Follows Suit
Artificial Intelligence often walks hand in hand with Augmented Reality, and that is what’s expected to happen in the world of e-commerce.
AR will gear towards making interactions faster and more integrative, providing focus on product application and uses. AR will superimpose the image of the product on the image of the area it’s supposed to be placed in. For example, a table that you can virtually move around while looking at your room through your phone’s camera.
Consumers spend more time today on their social media sites than any other. It creates a perfect opportunity for eCommerce retailers to build their presence where it’ll cause the more significant impact.
Target your audience through algorithms of your consumers’ social media platforms. Build a shopping scenario in an unlikely situation. Showcase your products depending upon the consumer’s preference without them realizing it!
Ecommerce website development has significantly increased momentum and will continue to evolve and gain popularity. It is better to stay in the loop of things and joining the bandwagon. Build an interesting, engaging and user-friendly website that aims towards solving all customer queries automatically. Keep working on enhancing your website design and let it evolve with time!