“We don’t just build websites, we build websites that SELLS,” says Dr. Christopher Dayagdag. He is a famous technopreneur and Google shareholder. In fact, we all want to create websites that sell or drive more traffic. If you are a web designer, you would know how challenging it is to create a nice and user-friendly website particularly in Dubai where competition is higher than ever!
When it comes to designing a homepage, the competition becomes harder. Did you know designing an ‘attractive’ homepage is more important? All your traffic lands here first. You can consider it as the face of your website. If it is attractive, chances are your visitors will stay on your page. But if it is not nice, then you may lose attention.
So, if you want to design a beautiful, user-friendly homepage design, here are some do’s and don’ts of designing your homepage that you should keep in mind.
Do’s and don’ts of designing your homepage
Before starting your new design, what to create and how to can be a challenge. There are some dos and don’ts that you should know to get a good homepage design. Here is a checklist of most important dos and don’ts of web design:
Do keep the design consistent
A consistent webpage creates a positive impact. Try to bring consistency in the overall look and feel of the website. Make sure the color scheme, navigation, typefaces, fonts and writing style should all be constant.
Keep branding and the layout style consistent. This will have a great impact on the whole website.
Don’t make it too complicated
Steve Jobs, the founder of Apple Inc. once said, “Design is not just what it looks like and feels like. Design is how it works.”
People from all walks of life search for websites. They may or may not be technical (or tech savvy). Making your homepage too technical or complicated can repel them. Impress by keeping simple. Avoid using complicated design elements and complex layouts. And always remember “less is more”.
Do ensure good visual hierarchy
90 percent of visitors scan your website. If the site seems attractive, they try to find out the required information/content. So, make it sure the product/content you are offering is easy to find. Ensure your homepage has all the information in the right order. The most important information should be on top and not-very-important information on the last.
Don’t forget quality content
A website with a beautiful design but no good content will not draw traffic. This will badly impact your business. So, don’t forget to publish high-quality content for your users. Add relevant, precise and easy-to-understand content.
Do check for issues and errors
To err is human. It is no big deal – what matters is not correcting your error or mistake. Imagine a great homepage design, full of errors. It will be a useless effort. Look out for dead links on your page, correct all the website typos and ensure there are no loading issues. You can also look for a professional designing companyand request them to check and remove all the web design errors.
Your homepage is the most important page on your site. If it is well-designed, well-published and free of errors and mistakes, it is likely to drive more traffic for you. If you can make it, that’s great – if you can’t then search for the best web designing companies in Dubai to help you accomplish the task. The mentioned dos and don’ts can help you ensure your designed homepage is worth-a-visit.